We intervene either by financing films and series already dealing with the issues it supports, or by working directly on the scripts to erase the clichés they contain or place these causes directly.
We use the traditional investment model to drive a shift in consciousness.
ImpactFilm is powered by a non-profit association under the French law of 1901, driven by a team of passionate volunteers with complementary expertise in cinema and television, specialized in financial and legal support, and united by the belief that images can change the world: Hubert Caillard, Raphaël Daniel, Caroline Dhainaut, Maud Leclair, Camille Segura, and Olivier Saby.
The association has notably committed to advancing research on this topic by founding theObservatoire des images, the first French non-profit organization providing academic expertise on stereotypes in cinema, television, advertising, and video games.
Our work has been featured by Le Monde, Les Echos, Ecran total, Le Point, So Good, la Gazette des communes, le Nouvel Obs, le Film français and Marie Claire.
Olivier Saby, co-founder of ImpactFilm, published the editorial Breaking the chains of stereotypical representationsfollowing the urban riots of summer 2023.
